ASSESSING THE CORRELATION BETWEEN PERCEIVED COMMUNICATION AND BRAND ATTITUDE OF BEAUTY PRODUCT PLACEMENT IN KOREAN DRAMA
The emergence and popularity of Korean dramas in the global entertainment industry lead to new opportunities for businesses, such as those in the beauty industry, to promote their products or services internationally. Korean dramas have significantly gained international demand. The diverse innovati...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77365 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |