THE EFFECTIVENESS OF FOOD AND BEVERAGE PRODUCT PLACEMENT IN KOREAN DRAMAS
The increase of Korean drama audiences in Indonesia over the years opens up another way for businesses to promote their products or services through product placement, which is a marketing strategy commonly found in Korean dramas. Product placement comes with different dimensions categorised into mo...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68163 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |