DEVELOPING INDOMIE’S MARKETING STRATEGY IN NIGERIA THROUGH CUSTOMER PERCEPTION OF INDOMIE

DEVELOPING INDOMIE’S MARKETING STRATEGY IN NIGERIA THROUGH CUSTOMER PERCEPTION OF INDOMIE

Indomie is an instant noodle brand originating from Indonesia. The brand is originally under PT.Indofood Sukses Makmur Tbk, through internationalization the brand had gone through expansion to Africa specifically Nigeria. The expansion were made due to the market potential Nigeria has and gives the...

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Bibliographic Details
Main Author: Rastylia, Dania
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/77398
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/77398

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