DEVELOPING INDOMIEâS MARKETING STRATEGY IN NIGERIA THROUGH CUSTOMER PERCEPTION OF INDOMIE
Indomie is an instant noodle brand originating from Indonesia. The brand is originally under PT.Indofood Sukses Makmur Tbk, through internationalization the brand had gone through expansion to Africa specifically Nigeria. The expansion were made due to the market potential Nigeria has and gives the...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77398 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |