DEVELOPING NEW MARKETING STRATEGIC INITIATIVES TO HAVE BETTER CUSTOMER ENGAGEMENT THROUGH MARKETING 4.0 PERSPECTIVE
Digital revolution seems diverse in each industry. In the banking business, the digital revolution is rather more than just shifting customer habit from conventional branches transactions to a digital platform. Digital revolution is an essential change in how the way banks and other financial organi...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/48088 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |