PROPOSED INTEGRATED MARKETING COMMUNICATIONS FOR COOLANT PRODUCT THROUGH MARKETING 4.0 PERSPECTIVE AT PT WOW LUBRICANTS

PT WOW Lubricants is a subsidiary company of PT WOW (Persero), which a spin-off company from lubricant business unit of PT WOW (Persero), that was establish on September 23, 2013 with the type of company is Limited Liability Company. PT WOW Lubricants is established in purpose to increase its streng...

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Bibliographic Details
Main Author: Arif Ratfianto, Mohamad
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/46877
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Institution: Institut Teknologi Bandung
Language: Indonesia