STRATEGIC MARKETING ANALYSIS FOR DIGITAL BANKING MARKET DOMINATION IN INDONESIA WITH CUSTOMER CENTRICITY
PT Bank Mega Syariah Indonesia (BMS) as a subsidiary of CT Corp that focus on syariah banking, initiate to compete in digital banking competition. BMS launch M-Syariah in 2020 as their starting to enter in digital banking product and services. The banking competition in Indonesia is really tight sin...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78060 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |