EXPLORING THE WAYS GREEN PROMOTION AFFECTS THE BEAUTY INDUSTRY IN INDONESIA
The world’s rising awareness of environmental challenges has made green promotion appealing to customers who feel responsible for the environment in this era. Owners of green cosmetics brands are anticipated to have a better understanding of consumers' purchasing habits as a result of the resea...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77400 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |