DIGITAL STRATEGY TO IMPROVE CLIENT ACQUISITION IN MOBILE ADVERTISING COMPANY: CASE STUDY OF TYRADS PTE LTD
This qualitative research study examines Tyrads, a mobile growth agency, and proposes a digital strategy to help the company gain a competitive advantage as a user acquisition solution. Through in-depth interviews with key stakeholders and analysis of Tyrads' operations, the research provides i...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77427 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |