DIGITAL STRATEGY TO IMPROVE CLIENT ACQUISITION IN MOBILE ADVERTISING COMPANY: CASE STUDY OF TYRADS PTE LTD

• Main Author: Mahendra, Agung
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/77427
• Institution: Institut Teknologi Bandung

This qualitative research study examines Tyrads, a mobile growth agency, and proposes a digital strategy to help the company gain a competitive advantage as a user acquisition solution. Through in-depth interviews with key stakeholders and analysis of Tyrads' operations, the research provides insights and recommendations for Tyrads and other stakeholders in the mobile growth agency industry. In today's digital landscape, mobile devices have become indispensable, enabling individuals to engage in various economic and societal activities. However, the increasing reliance on mobile devices has created a greater demand for effective user acquisition solutions. Tyrads aims to address this demand as a mobile growth agency. Nonetheless, Tyrads faces the challenge of attracting clients and differentiating itself from established ad agencies and emerging ad tech companies. To overcome these challenges and gain a competitive edge, this research proposes a comprehensive digital strategy for Tyrads. Firstly, Tyrads should leverage digitized solutions and an operational backbone to streamline processes and enhance efficiency. Secondly, forming strategic partnerships with non-gaming platforms is crucial for Tyrads' expansion. These partnerships would grant access to diverse inventories and allow Tyrads to broaden its service offerings to finance, e-commerce, and travel clients. Based on the analysis, the research proposes these strategies to Tyrads as recommendations. The insights and recommendations provided are intended to guide Tyrads in optimizing its digital strategies and provide valuable input to other stakeholders in the mobile growth agency industry. This research contributes to the knowledge base of mobile growth agencies by proposing actionable insights for Tyrads and other stakeholders seeking to gain a competitive advantage as user acquisition solutions. This research also sets the groundwork for future research, opening avenues to explore digital strategies in the mobile marketing industry.