UNVEILING THE FACTORS INFLUENCING INSTAGRAM POST ENGAGEMENT USING LINEAR PREDICTIVE ANALYTICS MODEL: A CASE STUDY OF INSTAGRAM ACCOUNTS OF COFFEE SHOPS IN WEST JAKARTA

The rapid growth of the coffee shop industry is currently happening in Indonesia, and that rapid growth induces fierce competition between each other, and one of the areas in Indonesia that is affected by the growing number of coffee shops in Indonesia is West Jakarta. When competing, there is a nee...

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Bibliographic Details
Main Author: Dariell Sutanto, Sachio
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/77448
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Institution: Institut Teknologi Bandung
Language: Indonesia
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