PROPOSED BUSINESS GROWTH STRATEGY FOR AN ADVERTISING PRODUCTION COMPANY THAT PENETRATES THE SMALL AND MEDIUM-SIZED BUSINESS MARKET IN JAKARTA (BUSINESS CASE: RENTJANA)

The purpose of this research is to uncover new insights into the business growth to be undertaken by Rentjana. Also to analyze the ad production house ecosystem, trends, and competition, with a focus on identifying challenges, opportunities, and a successful business model for Rentjana. The results...

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Bibliographic Details
Main Author:	Cinthya, Hannan
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/77462
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Institution:	Institut Teknologi Bandung
Language:	Indonesia

id	id-itb.:77462
spelling	id-itb.:774622023-09-06T11:06:24ZPROPOSED BUSINESS GROWTH STRATEGY FOR AN ADVERTISING PRODUCTION COMPANY THAT PENETRATES THE SMALL AND MEDIUM-SIZED BUSINESS MARKET IN JAKARTA (BUSINESS CASE: RENTJANA) Cinthya, Hannan Indonesia Theses Business growth, Production house, Advertising Industry, SMSe, Digital Advertising INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/77462 The purpose of this research is to uncover new insights into the business growth to be undertaken by Rentjana. Also to analyze the ad production house ecosystem, trends, and competition, with a focus on identifying challenges, opportunities, and a successful business model for Rentjana. The results of the research through comprehensive analysis show that technological advancements, consumer preferences towards video advertising, and competitors have affected all areas of life as well as the business world of the creative industry. The research approach includes qualitative analysis using primary and secondary data sources and several matrices such as VRIO analysis, value proposition, and Ansoff matrix. The results of this study propose to offer a complete concept production package to small and medium enterprises (SMEs), aiming to improve the quality and differentiation of their products through design, branding, and production. This approach facilitates the development of long-term partnerships, expands the network, and increases revenue for Rentjana. Flexibility in pricing is also recommended to provide competitive yet profitable pricing, giving Rentjana a distinct advantage. text
institution	Institut Teknologi Bandung
building	Institut Teknologi Bandung Library
continent	Asia
country	Indonesia Indonesia
content_provider	Institut Teknologi Bandung
collection	Digital ITB
language	Indonesia
description	The purpose of this research is to uncover new insights into the business growth to be undertaken by Rentjana. Also to analyze the ad production house ecosystem, trends, and competition, with a focus on identifying challenges, opportunities, and a successful business model for Rentjana. The results of the research through comprehensive analysis show that technological advancements, consumer preferences towards video advertising, and competitors have affected all areas of life as well as the business world of the creative industry. The research approach includes qualitative analysis using primary and secondary data sources and several matrices such as VRIO analysis, value proposition, and Ansoff matrix. The results of this study propose to offer a complete concept production package to small and medium enterprises (SMEs), aiming to improve the quality and differentiation of their products through design, branding, and production. This approach facilitates the development of long-term partnerships, expands the network, and increases revenue for Rentjana. Flexibility in pricing is also recommended to provide competitive yet profitable pricing, giving Rentjana a distinct advantage.
format	Theses
author	Cinthya, Hannan
spellingShingle	Cinthya, Hannan PROPOSED BUSINESS GROWTH STRATEGY FOR AN ADVERTISING PRODUCTION COMPANY THAT PENETRATES THE SMALL AND MEDIUM-SIZED BUSINESS MARKET IN JAKARTA (BUSINESS CASE: RENTJANA)
author_facet	Cinthya, Hannan
author_sort	Cinthya, Hannan
title	PROPOSED BUSINESS GROWTH STRATEGY FOR AN ADVERTISING PRODUCTION COMPANY THAT PENETRATES THE SMALL AND MEDIUM-SIZED BUSINESS MARKET IN JAKARTA (BUSINESS CASE: RENTJANA)
title_short	PROPOSED BUSINESS GROWTH STRATEGY FOR AN ADVERTISING PRODUCTION COMPANY THAT PENETRATES THE SMALL AND MEDIUM-SIZED BUSINESS MARKET IN JAKARTA (BUSINESS CASE: RENTJANA)
title_full	PROPOSED BUSINESS GROWTH STRATEGY FOR AN ADVERTISING PRODUCTION COMPANY THAT PENETRATES THE SMALL AND MEDIUM-SIZED BUSINESS MARKET IN JAKARTA (BUSINESS CASE: RENTJANA)
title_fullStr	PROPOSED BUSINESS GROWTH STRATEGY FOR AN ADVERTISING PRODUCTION COMPANY THAT PENETRATES THE SMALL AND MEDIUM-SIZED BUSINESS MARKET IN JAKARTA (BUSINESS CASE: RENTJANA)
title_full_unstemmed	PROPOSED BUSINESS GROWTH STRATEGY FOR AN ADVERTISING PRODUCTION COMPANY THAT PENETRATES THE SMALL AND MEDIUM-SIZED BUSINESS MARKET IN JAKARTA (BUSINESS CASE: RENTJANA)
title_sort	proposed business growth strategy for an advertising production company that penetrates the small and medium-sized business market in jakarta (business case: rentjana)
url	https://digilib.itb.ac.id/gdl/view/77462
_version_	1822995358532239360

PROPOSED BUSINESS GROWTH STRATEGY FOR AN ADVERTISING PRODUCTION COMPANY THAT PENETRATES THE SMALL AND MEDIUM-SIZED BUSINESS MARKET IN JAKARTA (BUSINESS CASE: RENTJANA)

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