PROPOSED BUSINESS GROWTH STRATEGY FOR AN ADVERTISING PRODUCTION COMPANY THAT PENETRATES THE SMALL AND MEDIUM-SIZED BUSINESS MARKET IN JAKARTA (BUSINESS CASE: RENTJANA)
The purpose of this research is to uncover new insights into the business growth to be undertaken by Rentjana. Also to analyze the ad production house ecosystem, trends, and competition, with a focus on identifying challenges, opportunities, and a successful business model for Rentjana. The results...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77462 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |