SURVEY SERVICE INNOVATION DEVELOPMENT USING LEAN STARTUP IN BANI ERA

• Main Author: Raditya Farandi, Daffa
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/77471
• Institution: Institut Teknologi Bandung

The BANI era, characterized by brittleness, anxiety, non-linearity, and incomprehensibility, has negatively impacted the Indonesian property sector, with housing seekers postponing buying homes due to high prices and opting for boarding housesinstead, leading to a growth in the boarding house business. Boarding houses are a popular option for college students in Indonesia, but students often face difficulties in finding a suitable one and may encounter problems with services not meeting their expectations, according to a survey of 85 respondents. Teman Survei tries to overcome the problem with providing survey service about boarding house. Entrepreneurs in the boarding house sector need to focus on agility tomaintain engagement across generations and global cultural and demographic boundaries. The Lean Startup provides a scientific approach to innovating and managing startups, which helps navigate businesses towards growth by considering customer feedback faster. Lean Startup has helped several high technology companies to grow since 2008 and is still relevant in this era, with five main principles including validated learning, innovation accounting, and build-measure-learn. As an application of them, Teman Survei created a website MVP to test the riskiest assumption and offer new experience for customer find their boarding house preferences. The purpose of this paper is to provide a solution to a problem through a business model and Minimum Viable Product (MVP) using the lean startup method, and evaluate the results of MVP testing. MVP tested to employees as new target market and college students as current target market. The result almost of students and employees are satisfied with the MVP and add several feedbacks for Teman Survei’s MVP next itearation. The implication of the result is Teman Survei have to make pivot, especially customer and value capture pivot.