PROPOSED GO-TO-MARKET STRATEGY FOR SAMSUNG SDS COLLABORATION SOLUTIONS IN INDONESIA BASED ON CUSTOMER JOURNEY AND JOB-TO-BE-DONE THEORY
This thesis examines the Indonesian B2B software solutions market and designs a strategy for market integration. The study focuses on Indonesia's B2B customer journey, identifying a separation between decision-making operators and end users. Significant issues include a lack of comprehensive in...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77477 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |