HOW DOES PINK TAX AFFECT THE CONSUMER BEHAVIOR OF FEMALE UNIVERSITY STUDENTS IN JAKARTA AND BANDUNG?
In general, the Pink Tax is a term that refers to the price difference between, specifically, women targeted products compared to male targeted products despite being the same exact product with identical functions. Accompanied by the growing attention on gender equality, Pink Tax, being a part of g...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77650 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |