THE PINK TAX IN CONSUMER BEHAVIOR FOR PERSONAL CARE PRODUCTS
This study investigates consumer perceptions of the "pink tax" - higher prices for women's personal care products compared to similar men's products - in Indonesia. A mixed-methods approach was employed, involving semi-structured interviews with 10 women who frequently purchase p...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85855 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |