THE PINK TAX IN CONSUMER BEHAVIOR FOR PERSONAL CARE PRODUCTS

THE PINK TAX IN CONSUMER BEHAVIOR FOR PERSONAL CARE PRODUCTS

This study investigates consumer perceptions of the "pink tax" - higher prices for women's personal care products compared to similar men's products - in Indonesia. A mixed-methods approach was employed, involving semi-structured interviews with 10 women who frequently purchase p...

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Bibliographic Details
Main Author:	Naura Pramesti, Adenia
Format:	Final Project
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/85855
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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