Study of consumer behaviors for product design and redesign

In order to stay competitive in businesses, companies started adopting Kansei Engineering methodologies studying the psychological behaviour of consumers on product designs. For this reason, the author proposed a methodology capable of generating concepts from the user-selected product attribute v...

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Bibliographic Details
Main Author: Lim, Kwang Leng.
Other Authors: Chen Chun-Hsien
Format: Final Year Project
Language:English
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10356/18992
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Institution: Nanyang Technological University
Language: English