A real options framework for platform-based product family design

Product family design and platform-based product development have been well recognized as an effective means to achieve mass customization. Investing into product families which build on platforms and shared modules, installs flexibility for a company to accommodate future customization requirements...

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Bibliographic Details
Main Author: Lim, Ching Moi
Other Authors: Jiao Jianxin, Roger
Format: Theses and Dissertations
Published: 2008
Subjects:
Online Access:https://hdl.handle.net/10356/5268
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Institution: Nanyang Technological University