A real options framework for platform-based product family design

Product family design and platform-based product development have been well recognized as an effective means to achieve mass customization. Investing into product families which build on platforms and shared modules, installs flexibility for a company to accommodate future customization requirements...

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Main Author: Lim, Ching Moi
Other Authors: Jiao Jianxin, Roger
Format: Theses and Dissertations
Published: 2008
Subjects:
Online Access:https://hdl.handle.net/10356/5268
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Institution: Nanyang Technological University
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spelling sg-ntu-dr.10356-52682023-03-11T17:45:05Z A real options framework for platform-based product family design Lim, Ching Moi Jiao Jianxin, Roger School of Mechanical and Aerospace Engineering Arun Kumar DRNTU::Engineering::Manufacturing::Product design Product family design and platform-based product development have been well recognized as an effective means to achieve mass customization. Investing into product families which build on platforms and shared modules, installs flexibility for a company to accommodate future customization requirements, while taking a risk due to increased complexity in design and production. It is crucial to properly identify and capitalize on favorable and worthwhile opportunities of future investments while mitigating the possible losses from adverse market development. Accordingly, the fundamental research issue of justifying the relative economic value of product families and platforms is addressed. DOCTOR OF PHILOSOPHY (MAE) 2008-09-17T10:46:42Z 2008-09-17T10:46:42Z 2007 2007 Thesis Lim, C. M. (2007). A real options framework for platform-based product family design. Doctoral thesis, Nanyang Technological University, Singapore. https://hdl.handle.net/10356/5268 10.32657/10356/5268 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Engineering::Manufacturing::Product design
spellingShingle DRNTU::Engineering::Manufacturing::Product design
Lim, Ching Moi
A real options framework for platform-based product family design
description Product family design and platform-based product development have been well recognized as an effective means to achieve mass customization. Investing into product families which build on platforms and shared modules, installs flexibility for a company to accommodate future customization requirements, while taking a risk due to increased complexity in design and production. It is crucial to properly identify and capitalize on favorable and worthwhile opportunities of future investments while mitigating the possible losses from adverse market development. Accordingly, the fundamental research issue of justifying the relative economic value of product families and platforms is addressed.
author2 Jiao Jianxin, Roger
author_facet Jiao Jianxin, Roger
Lim, Ching Moi
format Theses and Dissertations
author Lim, Ching Moi
author_sort Lim, Ching Moi
title A real options framework for platform-based product family design
title_short A real options framework for platform-based product family design
title_full A real options framework for platform-based product family design
title_fullStr A real options framework for platform-based product family design
title_full_unstemmed A real options framework for platform-based product family design
title_sort real options framework for platform-based product family design
publishDate 2008
url https://hdl.handle.net/10356/5268
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