Study of consumer behaviors for product design and redesign

• Main Author: Lim, Kwang Leng.
• Other Authors: Chen Chun-Hsien
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Engineering::Manufacturing::Product design
• Online Access: http://hdl.handle.net/10356/18992
• Institution: Nanyang Technological University

In order to stay competitive in businesses, companies started adopting Kansei Engineering methodologies studying the psychological behaviour of consumers on product designs. For this reason, the author proposed a methodology capable of generating concepts from the user-selected product attribute v...