Strategic management of product development
The study of new product success and failure has been a focus of academic researchers for several years. A 1993 study of product development performance measures identified 61 research projects concerned with discovering the factors leading to product development success. However, these studies use...
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| 格式: | Theses and Dissertations |
| 語言: | English |
| 出版: |
2009
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/19910 |
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| 機構: | Nanyang Technological University |
| 語言: | English |