Strategic management of product development
The study of new product success and failure has been a focus of academic researchers for several years. A 1993 study of product development performance measures identified 61 research projects concerned with discovering the factors leading to product development success. However, these studies use...
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2009
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| Online Access: | http://hdl.handle.net/10356/19910 |
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| Institution: | Nanyang Technological University |
| Language: | English |
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