PRO-ENVIRONMENTAL BEHAVIORAL INTENTION AMONG UNIVERSITY STUDENTS: AN APPLICATION OF THE EXTENDED THEORY OF PLANNED BEHAVIOR
Environmental issues require immediate attention and commitment from individuals, communities, and institutions. Universities have a crucial role in fostering a pro- environmental mindset among students. The extended theory of planned behavior (TPB) helps understand pro-environmental intentions a...
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| Format: | Final Project |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77693 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Environmental issues require immediate attention and commitment from
individuals, communities, and institutions. Universities have a crucial role in
fostering a pro- environmental mindset among students. The extended theory of
planned behavior (TPB) helps understand pro-environmental intentions and actions
by considering factors such as attitude, subjective norms, perceived behavioral
control, trust, and risk perception. This thesis explores these factors and their impact
on university students' pro-environmental behavior. Descriptive analysis shows that
only gender and faculty studied are showing significant difference. The inferential
analysis reveals that PCA results best with percent cumulative above 50% despite
having more factor representing variables. In this research it was found that
independent variables of intention are 72.2% contributed by the dependent
variables. All variables are simultaneously contributing towards intention with most
significant variable being are subjective norm practicality (SN3), attitude based on
social concern(A1), attitude based on biospheric concern(A2), perceived behavioral
control in all variables (motivational, community, individual and potential based) and trust in academic. |
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