REKOMENDASI PENGEMBANGAN PRODUK TABIR SURYA PT KOSMETIK MENGGUNAKAN AISPA DENGAN MEMANFAATKAN ULASAN DARING
PT Kosmetik has two popular sunscreens that have received low ratings on the Female Daily website, a site for cosmetic products in Indonesia. The low ratings indicate that the company has not fully understood customer satisfaction. This research uses the asymmetric impact- sentiment-performance...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77816 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |