PROPOSED NEW PRODUCT DEVELOPMENT OF FRAGRANCE-L CATEGORY IN PT. MANDOM INDONESIA TO INCREASE PUCELLE MARKET SHARE IN INDONESIAN MARKET
PT Mandom Indonesia Tbk (MID) is a Japanese base multinational company in Indonesia that engage in cosmetics and personal care industry. The dynamic in Covid-19 pandemic throughout the year 2021 gave impact to the company’s performance. PT. Mandom Indonesia, as one of the big players in cosmetics an...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77910 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |