NIQ’S STRATEGY FOR DIGITALIZATION OF DATA COLLECTION METHODS IN FACING CHANGES IN MARKET BEHAVIOR, TECHNOLOGICAL CHANGES, AND COMPETITION

NIQ’S STRATEGY FOR DIGITALIZATION OF DATA COLLECTION METHODS IN FACING CHANGES IN MARKET BEHAVIOR, TECHNOLOGICAL CHANGES, AND COMPETITION

Changes in market behavior, technological advancements, and increasing competition are driving NIQ as a market research company to face challenges in data collection. The evolving needs of clients in various industries, as well as the growing complexity of survey criteria and data, result in project...

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Bibliographic Details
Main Author: Zainuri, Balqis
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/78032
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/78032

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