NIQâS STRATEGY FOR DIGITALIZATION OF DATA COLLECTION METHODS IN FACING CHANGES IN MARKET BEHAVIOR, TECHNOLOGICAL CHANGES, AND COMPETITION
Changes in market behavior, technological advancements, and increasing competition are driving NIQ as a market research company to face challenges in data collection. The evolving needs of clients in various industries, as well as the growing complexity of survey criteria and data, result in project...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78032 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |