INVESTIGATING DIVERGENT AND CONVERGENT THINKING IN CREATIVE TEAMS WORKING IN CREATIVE INDUSTRY: A CASE STUDY OF DESIGN-BASED INDUSTRIES
This study aims to examine the behaviour of creative people in the creative processes, where the team formed in homogeneous occupation as a designer. The design-based industries mostly implementing some human-centred approach to their creative processes as customer driven, and one of approach that t...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78560 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |