Work-life harmony for creative minds in the advertising industry.

• المؤلفون الرئيسيون: Chan, Cheryl Yu Pei., Tham, Celine Xue-Li., Tsang, Wing Han.
• مؤلفون آخرون: Yeoh Kok Cheow
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2011
• الموضوعات: DRNTU::Social sciences::Communication
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/44585
• المؤسسة: Nanyang Technological University

Creative individuals (i.e., copywriters and art directors) face many challenges, some unique to the advertising industry, in their attempt to meet the competing demands of their work and personal commitments. Our study examines the various work-life conflicts that creative individuals in Singapore f...