Work-life harmony for creative minds in the advertising industry.

Creative individuals (i.e., copywriters and art directors) face many challenges, some unique to the advertising industry, in their attempt to meet the competing demands of their work and personal commitments. Our study examines the various work-life conflicts that creative individuals in Singapore f...

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Bibliographic Details
Main Authors: Chan, Cheryl Yu Pei., Tham, Celine Xue-Li., Tsang, Wing Han.
Other Authors: Yeoh Kok Cheow
Format: Final Year Project
Language:English
Published: 2011
Subjects:
Online Access:http://hdl.handle.net/10356/44585
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Institution: Nanyang Technological University
Language: English

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