A subtle advertising project
We defined the concept and operationalised it into subtle branding and subtle message. Specifically, we looked at the Singapore context by analysing conditions that favor the development of subtle advertising.
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| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/1077 |
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| Institution: | Nanyang Technological University |