A subtle advertising project

• Main Authors: Ee, Hui Hui, Lee, Tien Sin, Tan, Poh Lay, Tan, Shoon Ling
• Other Authors: Frith, Katherine Toland
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/1077
• Institution: Nanyang Technological University

We defined the concept and operationalised it into subtle branding and subtle message. Specifically, we looked at the Singapore context by analysing conditions that favor the development of subtle advertising.