Amplified : promotion of a music web site

• Main Authors: Jiang, Genevieve Hui Mei, Ng, Hwee Koon, Tan, Xui Fen
• Other Authors: Hao Xiaoming
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/14844
• Institution: Nanyang Technological University

This project seeks to gain an understanding of online marketing and how it can be applied to a web site on local music. It explores the ways of promoting a web site through the Internet and discusses the integration of interactive marketing with traditional means of publicity. The report is organise...