Amplified : promotion of a music web site
This project seeks to gain an understanding of online marketing and how it can be applied to a web site on local music. It explores the ways of promoting a web site through the Internet and discusses the integration of interactive marketing with traditional means of publicity. The report is organise...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/14844 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | This project seeks to gain an understanding of online marketing and how it can be applied to a web site on local music. It explores the ways of promoting a web site through the Internet and discusses the integration of interactive marketing with traditional means of publicity. The report is organised into steps involved in our study to give an idea of the learning processes involved. It is designed to help online businesses establish themselves and gain a presence both in the virtual and real world. |
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