Amplified : promotion of a music web site

Amplified : promotion of a music web site

This project seeks to gain an understanding of online marketing and how it can be applied to a web site on local music. It explores the ways of promoting a web site through the Internet and discusses the integration of interactive marketing with traditional means of publicity. The report is organise...

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Main Authors: Jiang, Genevieve Hui Mei, Ng, Hwee Koon, Tan, Xui Fen
Other Authors: Hao Xiaoming
Format: Final Year Project
Language:English
Published: 2009
Subjects:
DRNTU::Social sciences::Communication::Promotional communication
Online Access:http://hdl.handle.net/10356/14844
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-14844
record_format dspace
spelling sg-ntu-dr.10356-148442019-12-10T12:48:16Z Amplified : promotion of a music web site Jiang, Genevieve Hui Mei Ng, Hwee Koon Tan, Xui Fen Hao Xiaoming Wee Kim Wee School of Communication and Information Joseph Sommerville DRNTU::Social sciences::Communication::Promotional communication This project seeks to gain an understanding of online marketing and how it can be applied to a web site on local music. It explores the ways of promoting a web site through the Internet and discusses the integration of interactive marketing with traditional means of publicity. The report is organised into steps involved in our study to give an idea of the learning processes involved. It is designed to help online businesses establish themselves and gain a presence both in the virtual and real world. Bachelor of Communication Studies 2009-02-16T08:00:09Z 2009-02-16T08:00:09Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/14844 en 123 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Social sciences::Communication::Promotional communication
spellingShingle DRNTU::Social sciences::Communication::Promotional communication
Jiang, Genevieve Hui Mei
Ng, Hwee Koon
Tan, Xui Fen
Amplified : promotion of a music web site
description This project seeks to gain an understanding of online marketing and how it can be applied to a web site on local music. It explores the ways of promoting a web site through the Internet and discusses the integration of interactive marketing with traditional means of publicity. The report is organised into steps involved in our study to give an idea of the learning processes involved. It is designed to help online businesses establish themselves and gain a presence both in the virtual and real world.
author2 Hao Xiaoming
author_facet Hao Xiaoming
Jiang, Genevieve Hui Mei
Ng, Hwee Koon
Tan, Xui Fen
format Final Year Project
author Jiang, Genevieve Hui Mei
Ng, Hwee Koon
Tan, Xui Fen
author_sort Jiang, Genevieve Hui Mei
title Amplified : promotion of a music web site
title_short Amplified : promotion of a music web site
title_full Amplified : promotion of a music web site
title_fullStr Amplified : promotion of a music web site
title_full_unstemmed Amplified : promotion of a music web site
title_sort amplified : promotion of a music web site
publishDate 2009
url http://hdl.handle.net/10356/14844
_version_ 1681047491210903552

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