Project RGB : Remaja Generasi Baru

• Main Authors: Amanina Nur'iffah Md Yusman, Nity Farhana Dolhamid, Nur Farhain Mohd Hamim
• Other Authors: Choi Siu Kay, Alfred
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/18748
• Institution: Nanyang Technological University

ProjectRGB is an inaugural public communication initiative that promotes Internet safety and responsibility among Malay youths. This youth outreach programme was conceptualized and implemented by TeamRGB. The campaign resulted in the first ever pool of data gathered on Malay youths and cyber well...