A subtle advertising project

We defined the concept and operationalised it into subtle branding and subtle message. Specifically, we looked at the Singapore context by analysing conditions that favor the development of subtle advertising.

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Bibliographic Details
Main Authors:	Ee, Hui Hui, Lee, Tien Sin, Tan, Poh Lay, Tan, Shoon Ling
Other Authors:	Frith, Katherine Toland
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Promotional communication
Online Access:	http://hdl.handle.net/10356/1077
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1077
record_format	dspace
spelling	sg-ntu-dr.10356-10772019-12-10T14:52:13Z A subtle advertising project Ee, Hui Hui Lee, Tien Sin Tan, Poh Lay Tan, Shoon Ling Frith, Katherine Toland Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication We defined the concept and operationalised it into subtle branding and subtle message. Specifically, we looked at the Singapore context by analysing conditions that favor the development of subtle advertising. Bachelor of Communication Studies 2008-09-10T07:14:12Z 2008-09-10T07:14:12Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/1077 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Communication::Promotional communication
spellingShingle	DRNTU::Social sciences::Communication::Promotional communication Ee, Hui Hui Lee, Tien Sin Tan, Poh Lay Tan, Shoon Ling A subtle advertising project
description	We defined the concept and operationalised it into subtle branding and subtle message. Specifically, we looked at the Singapore context by analysing conditions that favor the development of subtle advertising.
author2	Frith, Katherine Toland
author_facet	Frith, Katherine Toland Ee, Hui Hui Lee, Tien Sin Tan, Poh Lay Tan, Shoon Ling
format	Final Year Project
author	Ee, Hui Hui Lee, Tien Sin Tan, Poh Lay Tan, Shoon Ling
author_sort	Ee, Hui Hui
title	A subtle advertising project
title_short	A subtle advertising project
title_full	A subtle advertising project
title_fullStr	A subtle advertising project
title_full_unstemmed	A subtle advertising project
title_sort	subtle advertising project
publishDate	2008
url	http://hdl.handle.net/10356/1077
_version_	1681039217799462912

A subtle advertising project

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