The Business of Creative Industries

Creative industries worldwide are an important driver of economic growth and cultural influence. In addition to creating numerous jobs for the economy, creative industries can also shape public perception of countries, regions and cities (and hence place brand). Singapore, too, understands the poten...

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Bibliographic Details
Main Author: CHONG, Mark
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2015
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/4766
https://ink.library.smu.edu.sg/context/lkcsb_research/article/5765/viewcontent/ChongM_2015_BusinessofCreativeIndustries.pdf
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Institution: Singapore Management University
Language: English