BUSINESS-LEVEL STRATEGY ANALYSIS AND PLANNING CASE: “DUCREME” STARTUP COMPANY

The first year of startup business operated is a crucial year where the business success rate is low. The success of a startup business is determined by business-level strategy that can be implemented to existing market condition and market competition. Food and beverage business in Bandung is very...

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Bibliographic Details
Main Author: Damai Putra MJ, Gregorius
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/78573
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Institution: Institut Teknologi Bandung
Language: Indonesia