PROSPECTIVE CUSTOMER DECISION FACTORS IN BUYING A NEW HEALTHY PRODUCT (MUSHROOM OAT COOKIES)
This research title is decisions of prospective consumers in the purchase of new healthy snack product (case study Mushroom Oat Cookies) and how do these factors used in the decision making process.MOKIES (Mushroom Oat Cookies) is a healthy, nutritious, practical, unique, and durable snack made from...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78588 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |