THE EFFECT OF SOCIAL MEDIA VIRAL MARKETING ON PURCHASE INTENTION AT SNACK FOOD PRODUCT SMES IN BANDUNG
Nowadays, the development of technology and information is growing more rapidly. The development of technology and information causes the information can be searched and delivered very easily and quickly through the internet. The existence of the new technology based on the internet provides new opp...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78673 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |