THE UTILIZATION OF INTEGRATED MARKETING COMMUNICATION TO IMPROVE PRODUCT SELLING BASED ON BUYER'S PERSPECTIVE
Small and Medium Business Enterprises hold a major role in both the developing and the developed countries to improve economic growth. In order for the Small and Medium Enterprises to have a sustainable business, there must be an alignment in product-centric and customer-centric development. Findin...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78674 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |