MAXIMIZING THE UTILIZATION OF INTEGRATED MARKETING COMMUNICATION TO IMPROVE PRODUCT SELLING TOWARDS BUNDLE OF JAR COMPANY BY ONLINE MEDIA BASED ON BUYER'S PERSPECTIVE

Small and Micro Enterprise consist of small enterprises in various of industries, micro enterprises, family workshops, and private business (Wang & Yang, 2014). Bandung as a tourism city paralled with the culinary industry that exist. Based on statistic, the culinary industry in Bandung always g...

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Bibliographic Details
Main Author: Buana Desy Ariyanti, Tri
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/78647
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Institution: Institut Teknologi Bandung
Language: Indonesia