THE INFLUENCE OF PRODUCT ATTRIBUTE PERCEPTION, PRICE PERCEPTION AND RISK PERCEPTION OF BDGEXPAT'S NEW PRODUCT DEVELOPMENT ON CONSUMER PURCHASE INTENTION
The existence of self service online booking platforms and the large number of BPW (Biro Perjalanan Wisata) or travel Bureau that are established in Indonesia, make a huge competition between competitors in tourism industry. See this huge competition, BdgExpat Indonesia as a travel planner & org...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78675 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |