NEW PRODUCT DEVELOPMENT FOR FURNITURE BUSINESS (CASE STUDY: WORK TO CREATE)
Furniture is an example of a product that naturally lends itself to internationalization in that if performs the same basic function across geographic areas and cultures such as seating, bedding, dining, storage and display (Smith & West, 2008). General head of Himpunan Industri Mebel dan Keraji...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78689 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |