PROPOSED MARKETING STRATEGY TO CREATE MASS MARKET DEMAND FOR WOODEN FURNITURE BUSINESS LINE OF PT KASEDA SEMESTA JAYA
Promising growth are expected for furniture demand in Indonesia with CAGR of 11.5% up to 2025 through the e-commerce channel, mainly driven by the rising population of middle class income in Indonesia. Moreover, the COVID-19 Pandemic has created the “new normal” where people are working from home, t...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/54971 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |