IMPORTANCE PERFORMANCE ANALYSIS OF ORGANIZATION CULTURE AND LEADER'S NEGOTIATION STYLE FOR START-UP IN BANDUNG

• Main Author: Wicoro Marwatas Gultom, Danang
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/78690
• Institution: Institut Teknologi Bandung

Since human categorized as social creatures, they always try to fulfill their needs by interaction with others, especially in Organization. People who interact with each other are having their own needs and frequently different from each other. Same happen in organization. Individuals that feel comfortable will have the best output for organization. This condition often called as employee retention. 2 major reasons that responsible to maintain employee retention are leader and organization culture. As the one who has authority, a leader must have the capability to bring the organization with the members inside it to reach organization goals. There are a lot of media that could be used by the leader, and the most important one is communication. Communication plays the main important role in maintaining organization culture and behavior. This research using important-performance analysis to help finding the gap between real condition and the ideal condition to improve employee satisfaction or retention. This research conducted in Bandung during July and August 2017. Data was taken by using questionnaire for employee in digital industry or Start-up company. Employees responded by giving score to measure their organization culture and leader’s negotiation style based on real condition and ideal condition. Based on the findings, collaborating style and hierarchy culture are categorized as a high-priority aspect in improving employees’ satisfaction. Clan culture is the most expected culture from the employee and accommodating style in the most expected style from the employee. Indicators that considered as high-priority are result-oriented, commitment, rules, competition, personal development, efficiency, comfort, and willingness to sacrifice.