ANALYSIS OF SUGAR FREE BEVERAGES MARKET AND THE EFFECT OF SUGAR FREE LABEL TOWARD PURCHASE INTENTION
According to Ministry of Health Republic of Indonesia, obesity and diabetes have increased significantly in Indonesia. To avoid these two food-related diseases, people start to be health conscious and show their interest toward healthy eating. As a result, products with healthier claim start to emer...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78758 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |